Ethical insurance: Choice Insurance Agency Partner with SAGIC (Salvation Army General Insurance Company Ltd)

Leading Underwriting Agent, Choice Insurance Agency has announced today a new partnership with SAGIC (Salvation Army General Insurance Company Ltd) to provide brokers with a unique Home Insurance product.

The partnership enables Choice Insurance to provide SAGIC Home Insurance policies to their broker network via their advanced broker software platform which in turn helps support The Salvation Army. SAGIC are the only insurer that returns 100% of its profit to charity, namely The Salvation Army, it’s parent organisation.

Mark Williams from Choice Insurance said ‘Our partnership with SAGIC enables us to provide comprehensive and competitive SAGIC Home Insurance policies, via our market leading broker platform. Crucially, it also provides ethical insurance that allows us all to help people in need at the same time. It makes a real difference.’

Choice Insurance Agency was established in 2003. It is a family run business with a focus on customer service and support. They specialise in Residential Let (Including Unoccupied), Home (Including Non-Standard), Commercial Property, Liability and Professional Indemnity Insurance for both direct clients and Brokers.

SAGIC have more than £5 billion underwritten, a range of underwriting that includes home and commercial insurance, and are over a century old. And the organisation is different to other underwriters in one unique way – all of its profits go to helping others.

The Salvation Army’s co-founder, William Booth, was on the original board – and since then SAGIC has given tens of millions of pounds to help fund the church and charity’s work worldwide. During the last three years SAGIC has provided more than £2 million to The Salvation Army’s work as it helps transform the lives of the most vulnerable and marginalized people in the UK and Republic of Ireland.

SAGIC’s managing director, Gordon Dewar, said: “SAGIC was founded with two very important principles; to provide the highest quality insurance services and to financially support the vital work of The Salvation Army. We are delighted that our partnership with Choice will further enable us to do that.”

SAGIC was founded in 1909 and offers a wide range of insurance services including; home, commercial, mobility scooter, carers and church insurance.

© 2022 Choice Insurance Agency Ltd.

Choice Insurance Agency Ltd is authorised and regulated by the Financial Conduct Authority and is entered on the Financial Services Register ( under reference 300183. We are an Underwriting Agency working in partnership with key brokers around the UK to place quality business with our panel of leading insurers. Registered in England and Wales number 4420555. Registered office: Suite 3, 4a Southchurch Road, Southend-on-Sea, Essex, SS1 2NE.