Choice Insurance Partner with Flood Re

Choice are delighted to announce our new partnership with Flood Re.
It is estimated that around 5.3 million properties in the UK are at risk of flooding, costing in excess of £1.1 billion in damages. Our partnership with Flood Re is a commitment to our brokers and their clients to offer access to affordable insurance for homes at risk of flooding.

What is Flood Re?
Flood Re is a joint effort between the Government and the insurance industry to enable those that are at risk of flooding to find affordable and appropriate insurance.

How does it work?
Flood Re works behind the scenes with us as the MGA to take on the flood risk elements of the insurance policy. As a broker or client, there is no need for you to do anything. If your client needs to make a claim on the policy, we pay the client’s claim as usual and are reimbursed from the Flood Re central fund.

Ultimately, the partnership is in place to provide affordable insurance to those homes that are at most risk of flooding as the partnership also protects the insurers from having to bare the cost of the flood claim.

Do clients make a claim through Flood Re directly?
No, all claims are dealt with in the same way as they are currently.

Why is this good news for me as a broker?
Ultimately, we are able to offer more scope of cover than ever before at an affordable price point. If you have clients in a flood risk area on either a standard Home or Mid Net Worth contract, get in contact with us to understand how we can help.

We hope that this partnership signifies our intent to work with our brokers to continue to deliver market leading solutions. If you are new to Choice, feel free to apply for an agency today and one of our representatives will be in touch soon.

Best wishes,


© 2024 Choice Insurance Agency Ltd.

Choice Insurance Agency Ltd is authorised and regulated by the Financial Conduct Authority and is entered on the Financial Services Register ( under reference 300183. We are an Underwriting Agency working in partnership with key brokers around the UK to place quality business with our panel of leading insurers. Registered in England and Wales number 4420555. Registered office: Suite 3, 4a Southchurch Road, Southend-on-Sea, Essex, SS1 2NE.

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